Sometimes it’s the little things that make all the difference. Did the stylist where you get your hair cut remember your name? Did the host/hostess open the door for you as you approached the restaurant? Often these little, seemingly innocuous … Continue reading →

Recently, Adweek shared a new campaign by Fifth Third Bank that, naturally, debuted on May 3rd (5/3). The campaign looks like a fun, quirky effort that tries to position Fifth Third as a bank that goes the extra mile (or … Continue reading →